Why is Imagery Important?
As a FIRST participant, I’m sure we’ve all heard the term “more than robots” plenty of times. It can relate to less technical ideas, like how we grow throughout our journey in the program either as individuals or teams. Along with that, though, it can also refer to what teams need in order to function that doesn’t relate directly to building a robot. FIRST cultivates many non-technical skills, like those needed for awards, documentation, business, or outreach, and one thing needed for all of those is good imagery.
For a robotics team, imagery means consistent colors, symbols, and mottos. It’s your teams brand. For beginner teams, choosing identifying colors may sound like the least of your concerns, but it's a big first step in getting your team into the spotlight. It's how other teams, potential sponsors, and even judges recognize you. Imagery provides stronger internal and external team connections, a more inspiring experience for team members, sponsorships, consideration for awards, stand presence, invitations to opportunities, and being more recognizable at outreach events.
So, how do you get started on building your team's image?
FRC team 4118 provides a guide to creating a team's brand that effectively represents whatever message your team has decided to promote. The guide discusses everything from colors to presence in your team's pit, using our team's own experiences and trials as we settled into our own image and brand. It can be found through this link.
We hope that this resource helps any teams looking for help. Both new teams initially starting out and old teams looking to rebrand have resources to find with us and with other teams. We hope to help you through your journey of making your team as recognizable as possible!"
-This blog was written by Caroline H. of Roaring Riptides, FRC team 4118. If you are interested in blogging for FIRST Ladies, click here to sign up on the schedule!
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